Build a BOLD Brand
For most entrepreneurs, it begins with a personal pain point that inspires a business idea. You get excited about developing your product(s) and launching it to the world. You dive in and quickly get caught up in the challenges of starting or scaling your business, and before you know it, you’re bogged down in the minutia of entrepreneurship.
And unless you’re a trained marketer, you probably haven’t given much thought about what your brand stands for. What you do know is that you want to create a meaningful brand that exists beyond just making money. You want your brand to stand for something and be aligned with your values. But where do you even start??
That’s where I come in. Using a proven framework and methodical approach, I can guide you through the process of establishing a solid brand foundation* (brand purpose, sharp target audience, what will set your brand apart, and brand vision) and strategic purpose-into-action roadmap that will allow you to create a truly BOLD brand that will stand the test of time.
What do I mean by BOLD? Simply:
Beautiful - transcends the superficial, inspiring and motivating yourself and the people around you
Outstanding - remarkable and not confined by traditional limits
Legacy-driven - focused on creating a purposeful and meaningful impact
Daring - willing to take risks and challenge norms to achieve extraordinary results
*Brand Foundation work includes:
Developing an inspiring brand Purpose
Identifying a sharp Target Audience
Determining what will set your brand apart
Articulating your brand Vision
“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.”